You’ve read correctly, folks – the female hip-hop quartet 2NE1 will be promoting not one, not two, but three tracks simultaneously at one given period of time!
Such decision is definitely unprecedented in K-pop industry (or perhaps any other music industries out there), since most artists tend to promote only one, two at max, song at a time. Not only that, triple promotion is quite risky and adventurous as well, with such large amount of money at stake.
Many professionals have expressed their concerns toward YG’s decision. If three tracks will be promoted, an unbelievable amount of money will have to be spent on making the music videos for all the songs. Also, the rankings on various music charts will be in mess, which would cause a great deal of damage.
Founder of YG, Yang Hyun Suk revealed, “As a music producer, I’ve heard the ‘double title track’ promotional method a couple of times. However, this is my first time hearing of three title tracks. The reason we’ve decided to choose this path anyway is because our wish to spread 2NE1’s various unique music styles is bigger than our desire to win first place.”
2NE1’s comeback album to Ayone will be released on September 9th, along with three never-before-seen music videos.